BACommerce and Marketing
| Study location | Hungary, Debrecen |
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| Type | Undergraduate (bachelor), full-time |
| Nominal duration | 6 semesters study + 1 semester internship (210 ECTS) |
| Study language | English |
| Awards | BA |
| Tuition fee | $5,500 per year |
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| Application fee | $150 one-time |
| Deposit | €50 one-time This 50 EUR is an acceptance insurance paid to our agency to guarantee your acceptance letter. This means, if we cannot get you acceptance letter, then we refund you back this amount fully. Please note that this amount will increase to 60 EUR from May 1, 2020 and further to 75 EUR from June 1, 2020. Complete your application package as early as possible and enjoy the lower prices! |
| Entry qualification | High school / secondary education (or higher) An entrance exam from mathematics is required. If you have any certificate showing your mathematics knowledge (e.g. SAT Mathematics Subject Test), please provide it as well. Based on your provided documents you might be exempted from taking mathematics exam. If you study in the last year of high school and will get your high school leaving certificate later than application date, but before than enrollment date (mid-September), you can still apply now. Please note that you will need to provide a reference from your high school that you are in the last year of education. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. You can apply with scan copies of your documents, however you will present their originals to the university during enrollment in mid-September and they (scan copies and originals) have to be the same documents. |
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| Territory requirements | Applications are accepted from the following territories (based on citizenship): World. |
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| Language requirements | English English language proficiency (TOEFL 513 /IELTS 5.5/oral examination) |
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Overview
The aim of the programme is to prepare specialists in economics and business with commerce and marketing competence and skills who are able to procure and market various products and services, and organize and manage commercial activities of small and medium enterprises.
Programme structure
Economics, Methodology, Business Module (83 credits)
- Introduction to Economics (3 credits)
- Mathematics I. (5 credits)
- Basics in Marketing (4 credits)
- International Financial Accounting (5 credits)
- Communication (2 credits)
- Mathematics II. (5 credits)
- Business Informatics (3 credits)
- Microeconomics (5 credits)
- Introduction to Business (4 credits)
- Finance (5 credits)
- Business Language I. (3 credits)
- Statistics I. (5 credits)
- Management (3 credits)
- Macroeconomics (5 credits)
- Management of Value Creating Processes (4 credits)
- Business Language II. (3 credits)
- Statistics II. (5 credits)
- Environmental Economics (3 credits)
- International Economics (4 credits)
- Business Public Law (3 credits)
- Business Planning (4 credits)
Social Sciences Module (17 credits)
- Business Civil Law (3 credits)
- EU studies (3 credits)
- Philosophy (2 credits)
- Sociology (3 credits)
- Political Science (3 credits)
- Economic History (3 credits)
Commerce and Marketing Professional Module (70 credits)
- Commercial Commodity Description (3 credits)
- Corporate Finance (5 credits)
- Logistics (5 credits)
- Marketing Management (5 credits)
- Marketing Research (4 credits)
- Marketing Communications (4 credits)
- Foreign Trade Techniques (4 credits)
- Enterprise Resource Planning Systems (4 credits)
- Economics of Trade (3 credits)
- Organisational Behaviour (4 credits)
- Media Economics (3 credits)
- Product and Brand Management (3 credits)
- Pricing in Marketing (3 credits)
- Consumer Behaviour (4 credits)
- Services Marketing (3 credits)
- Planning and Analysis of Marketing Channels (3 credits)
- International Marketing (4 credits)
- Advertising and Advertising Planning (3 credits)
- Non-profit and SME Marketing (3 credits)
Professional Optional Subjects (10 credits)
Thesis Writing (10 credits)
Business Practice (20 credits)
Career opportunities
The programme provides students with the necessary background knowledge to continue to the second (MA) and later the third (PhD) phases of their training.