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MScBrand Management by Research

Tuition fee €9,400.00 per year
Registration fee €900.00 one-time

There is a one-time non-refundable registration fee of EUR 900 for non-EU citizens. This is paid to the university bank account before arrival to Hungary together with the 1st year tuition fee.

Overview

IBS offers the MSc in Brand Management by Research programme in English, leading to the Master of Science degree conferred by its British partner, The University of Buckingham.

Students have to consult with their supervisors on the campus 12 times per year. At the end of the programme the viva voce examination is also held on the Budapest campus.

Course outline

What are the challenges that marketing and branding face today? What links are there between management, marketing and strong product or service brands? Today’s marketers do not simply need an understanding of consumer needs, they must also be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At IBS, research students will be encouraged to explore and engage with potential brand strategies and develop an understanding of their social, political and cultural context.

The Master’s by research programme offered by IBS allows you to pursue your own theories and ideas and contribute to research in your field. The emphasis of our Master’s by research programme is on independent research and one-on-one consultations.

IBS welcomes research proposals that match or are similar to IBS staff’s current research topics and/or fall within the potential supervisors’ areas of expertise. You can gain more specific knowledge on the supervisors and the topics that they are familiar with, by clicking on their name on the right side of the page. (N.B. The list is not a comprehensive register of all potential supervisors as faculty from other programmes or faculty members without full supervisory privileges may request approval to supervise graduate students in this programme.)

Selection process

Candidates apply online, sending in their supporting documents, and will be assessed on this basis by the Programme Director.

Programme structure

The programme does not offer systematic instruction to brand management; instead, the emphasis is on independent research and one-to-one supervision.

During the programme there is a close working relationship between student and supervisor. While the final thesis must be an independent work, it is the supervisor who offers advice on refining the topic (if necessary), on primary sources, on secondary reading, on research techniques and on writing the final text (which should be not more than 40,000 words). The supervisor shall always be the student’s primary contact for academic advice and support.

Apply now!
Application deadline
May 1, 2019 23:59
Europe/Budapest time
Apply now!
Application deadline
May 1, 2019 23:59
Europe/Budapest time

Application deadlines apply to citizens of: United States