BScCommerce and Marketing
| Study location | Hungary, Budapest |
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| Type | Undergraduate (bachelor), full-time |
| Nominal duration | 7 semesters (3.5 years) (210 ECTS) |
| Study language | English |
| Awards | BSc |
| Tuition fee | €2,300 per semester |
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| Application fee | €120 one-time |
| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English / Hungarian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Territory requirements | Applications are accepted from the following territories (based on citizenship): World. |
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| Language requirements | English Intermediate command of English is required. Applicants’ command of English may be assessed in the course of a Skype interview. |
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Overview
Commerce and Marketing is probably the most practice-oriented major among BSc programmes in economics. It provides fundamental business and economic knowledge that offers an unrivaled range of potential directions of career and further training. The areas of marketing, PR, advertising and communication are all open highways for our graduates.
The programme is designed for individuals who:
have strong verbal and written communications skills, who are vigilantly observant and up-to-date on what is happening in the world of business, and who are interested in the concept and operation of commerce and marketing.
Programme structure
Tendencies in Marketing and Advertising; Marketing Communication; Branding; Media Planning; Business Presentation and Correspondence; Communication Skills Development Training; Case Studies in Marketing; Marketing and Film; Training in How to Handle the Media ; International Marketing; Country, Region and City Branding; Market Research; Political PR; Logistics; Psychology of Advertising; Symbols in Advertising; Advertising Planning; Events Organization; Organizational PR; Web 2.0; Web Design.
Career opportunities
- experts working for the commerce and marketing departments of multinational and national companies;
- experts working for advertising and PR agencies;
- managers of start-up businesses;
- experts in the non-profit sector.