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BScManagement with Marketing

Tuition fee €3,700 per semester
Application fee €100 one-time

This is a non-refundable fee that will be deducted from your tuition fee.

Deposit €50 one-time

This 50 EUR is an acceptance insurance paid to our agency to guarantee your acceptance letter. This means, if we cannot get you acceptance letter, then we refund you back this amount fully.

Please note that this amount will increase to 60 EUR from May 1, 2020 and further to 75 EUR from June 1, 2020. Complete your application package as early as possible and enjoy the lower prices!

Registration fee €900 one-time

There is a one-time non-refundable registration fee of EUR 900 for non-EU citizens only. This is paid to the university bank account before arrival to Hungary together with the 1st year tuition fee.

Overview

People get in touch with some kind of marketing every five minutes in our modern world. But how can you get your message across? With our Management with Marketing bachelor’s degree you can gain thorough knowledge in marketing research, communication and management.

Programme structure

Modules in each semester

1st semester:
- Management and Business Context 1
- English 1
- Information and Communication Technology
- Legal Environment for Managers
- Business Ethics
- Academic Skills 1
- Decision Making Skills

2nd semester:
- Management and Business Context 2
- English 2
- Finance for Managers
- General Education Option
- Management Information Systems
- Academic Skills 2
- Presentations

3rd semester:
- HRM for Managers
- Marketing
- Employability Skills – IT
- Employability Skills – Quantitative Skills
- Employability Skills – Written Communication
- Employability Skills – Oral Communication
- Corporate Communications

4th semester:
- Project Management
- Organisational Behaviour
- Employability Skills – Analytical Skills
- Employability Skills – Organisational Skills
- Quantitative Methods for Managers
- Marketing Communications
- Culture and Language Option

5th semester:
- Academic Writing Project
- Lifelong Learning Option

6th semester:
- Business Policy and Strategy
- Operations Management
- Entrepreneurship
- Management Option
- Management Option
- Management Option


Management Option
- Web Strategy
- Communication Contexts in Business
- Change Management
- Marketing of Services
- International Negotiations

General Education Option
- Introduction to Visual Culture
- Historical and Global Dimensions
- World Geography and Economic Development
- Introduction to Political Science

Culture and Language Option
- Introduction to Arabic Culture and Language
- Introduction to Chinese Culture and Language
- Introduction to Japanese Culture and Language
- Introduction to Russian Culture and Language
- Introduction to French Culture and Language

Lifelong Learning Option
- Sustainability, CSR and Current Management Issues
- Work Placement
- Study Abroad Semester

Career opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media

Apply now! Fall semester 2020/21
Application period has ended
Studies commence
Sep 14, 2020
Apply now! Spring semester 2020/21
Application deadline
Nov 30, 2020 23:59:59
Europe/Budapest time
Studies commence
Feb 8, 2021

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2020/21
Application period has ended
Studies commence
Sep 14, 2020
Apply now! Spring semester 2020/21
Application deadline
Nov 30, 2020 23:59:59
Europe/Budapest time
Studies commence
Feb 8, 2021

Application deadlines apply to citizens of: United States